Behavioural scientist | BeCo expert | PhD in Sociology | Senior UX Researcher
She claims to be dedicated to developing contexts that influence people's behaviour, decision-making and emotions. Contexts understood as digital spaces, physical spaces, services and products.
He collaborates with companies and organisations providing value and behavioural strategies to design immersive contexts, digital behaviour flows, and encourage decision-making that increase convergence, adherence and loyalty towards brands, products and services. She applies scientific evidence and scientific methods from the social and behavioural sciences (behavioural science).
She is a behavioural scientist. She has a 10-year professional career in social sciences and behavioural sciences, as a researcher and teacher (University of the Basque Country, University of Barcelona, University of Buenos Aires...) in public and private companies.